Variables in templates and drafts are placeholders that get replaced per recipient when you send (e.g. {{name}} becomes “Jane”). Use them in the subject and body for personalization.
Built-in variables
{{name}}: Recipient’s name (from their member record). Use in subject or body: “Hi , …”{{email}}: Recipient’s email address. Use when you need to show or link to their email.
These are filled automatically from the member’s profile when you send to members or groups.
Custom variables (drafts)
- In a draft, you can define custom variables (e.g.
event_date, link_url, message).
- In the template subject and body, use the same name in double curly braces:
{{event_date}}, {{link_url}}.
- When sending, you set the values for that draft (e.g.
event_date = “March 15, 2026”). Every recipient gets the same value for custom variables; only {{name}} and {{email}} vary per recipient.
Use custom variables for one-off content (event date, registration link) so you do not need a new template for each send.
Syntax
- Use double curly braces:
{{variable_name}}. Names are usually letters, numbers, and underscores.
- If a variable is not set or misspelled, it may appear as literal
{{variable_name}} in the sent email. Check your draft’s variable list and template spelling.
Where variables work
- Subject line: Full support (e.g. “Reminder for ”).
- Body: Full support in text and in links (e.g.
href="https://example.com?email={{email}}").
- Per-recipient: Only
{{name}} and {{email}} are different per recipient; custom variables are the same for everyone in that send.
See Troubleshooting if variables do not replace or show as literal text. 
