> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rowhouse.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Storefront

> Public store URL and product pages

The **storefront** is the public page where customers browse your merch, select variants, and add items to the **cart**. Each merch group can have a product page; the store may list all groups or one group per URL.

## Store URL

* The main store URL is often `rowhouse.co/store/your-org-slug` (or similar). Your org slug is set when you [create the organization](/getting-started/create-organization). Share this link so customers can reach the store.
* A specific product (merch group) may be at `rowhouse.co/store/your-org-slug/group-slug` (or `/store/slug/product-slug`). Check the Merch section for "View store" or "Store link" to get the exact URL.

## What customers see

* **Store listing**: List of products (merch groups) with name, image (if set), and price range or starting price.
* **Product page**: Clicking a product opens its page with:
  * Name, description, and block content (if you added [merch editor](/merch/merch-editor) content)
  * **Custom property** selectors (size, color, etc.)
  * **Price** for the selected variant (from the matching option)
  * **Add to cart** (or **Buy**). See [Cart and checkout](/merch/cart-and-checkout).

<Tip>
  Use clear product names and (if available) images so the store looks professional. Test the storefront in an incognito window to see the customer experience.
</Tip>

## Slug and visibility

* The merch group **slug** is used in the product URL. Ensure the slug is readable (e.g. `club-tshirt-2025`). Published/active merch groups are visible on the store; draft or inactive groups may be hidden depending on the app.