> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rowhouse.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Merch overview

> Sell merch with variants and a public storefront

**Merch** lets you sell items (e.g. t-shirts, hats) with **variants** (size, color) through a **storefront** and **cart/checkout**. Merch is built on **dues groups** with type "merch": options are product variants and custom properties collect choices (e.g. size, color).

## What you can do

* **Create a merch group**: A dues group with type "merch", name, slug, [custom properties](/merch/create-merch-group) (e.g. size, color), and [options](/merch/products-and-variants) (variants with prices).
* **Storefront**: A public page (e.g. `rowhouse.co/store/your-org-slug` or per-group slug) where visitors browse and add items to the **cart**.
* **Cart and checkout**: Customers complete payment (Stripe); you see orders in **Transactions** and can fulfill offline.
* **Merch editor**: Optional block-based content (like [dues group](/dues/dues-groups) content) for the product or store page.

## Where to find it

* **Finance** → **Merch** in the sidebar. Create and edit merch groups, view store link, and (if available) order or transaction summaries. Merch may require a **paid plan**. See [Plan limits](/guides/plan-limits).

## Related

* [Create merch group](/merch/create-merch-group), [Products and variants](/merch/products-and-variants)
* [Storefront](/merch/storefront), [Cart and checkout](/merch/cart-and-checkout), [Merch editor](/merch/merch-editor)
* [Troubleshooting](/merch/troubleshooting)